Tag: Nickelodeon
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B-to-C EventsCause Marketing: Save the Children’s Mobile Tour Provides Kids with Hands-on Education, Resources
They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization […]
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B-to-C EventsRetail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville, […]
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B-to-C EventsGettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia
If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good life was back in the day, brands are creating ’90s-themed experiences in droves to trigger emotional […]