NASCAR Archives - Event Marketer

Posts tagged with ‘NASCAR’

August 8, 2019

NASCAR Fans Go Glamping with M&M’s at Summer Races

Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay...

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March 29, 2018

Busch Celebrates its Roots in Racing With a National NASCAR Tour

After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing...

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