Tag: multichannel
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B-to-C EventsBuick Engages Female Car Buyers with Inspiring Content and Support for Athletes
For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. But for its 2022 program, Buick wanted to capitalize on its strong female buyer base (women are responsible for more than 55 percent of Buick […]