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Tag: Mood Roads

  • Acura Uses Biometrics in 'Mood Roads' Activation at Sundance
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    Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

    Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind […]