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Tag: Moo-phoria

  • Stunts: Ben & Jerry's Creates a Human 'Claw' Arcade Game to Sample a New Product
    B-to-C Events

    Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

    Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden at Brookfield Place in Manhattan, involved a five-foot-high inflatable pint of ice cream, climbing apparatus and a pit filled with pillows […]