Archive
Tag: Le Grand Voyage
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B-to-C Events
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events that immersed consumers in a journey through the Cognac-making process. Held in the Industry City area of Brooklyn in New […]
