Archive

Tag: IZOD

  • B-to-C Events

    CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans

    Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ […]