Ipsy Archives - Event Marketer

Ipsy Archives - Event Marketer

Posts tagged with ‘Ipsy’

December 14, 2021

How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses

HBO Max knows that perhaps no one appreciates free swag more than a college student. So to celebrate the new HBO Max Original show, “The Sex Lives of College Girls,” that premiered on Nov. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the...

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November 1, 2021

Ipsy’s ‘Glamiversary’ Event Brings Mobile Beauty to New York City

To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy hosted a “Glamiversary” Oct. 9-10 at Hudson Yards in New York City. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized...

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