Tag: Hersheypark
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B-to-C EventsWhy Pepsi Built a Permanent Entertainment Activation at Hersheypark
How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a […]