Tag: HBO Max Pa’lante
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B-to-C EventsMulticultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture
If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the […]