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Tag: gender

  • How Gender Differences Inform Attendee Motivation and Learning at B-to-B Events
    B-to-B Events

    Research Shows Men and Women Navigate B-to-B Exhibitions Differently

    Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend events […]