Tag: farmers market
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B-to-C EventsHot Property: Three Ways to Activate a Farmers Market Experience
Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and sources of, their food.
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B-to-C EventsMyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are, many would tell you it’s a relic of the early aughts. But in reality, the platform is not only still alive and kicking, but thriving as the No. 1 nutrition and food-tracking app in the world. So to reintroduce its […]
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B-to-C EventsHow TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering […]