experiential marketing Archives - Page 20 of 44 - Event Marketer

Posts tagged with ‘experiential marketing’

August 19, 2019

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent this year, the annual flagship world partner forum for HP’s leading channel, retail and alliance...

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August 12, 2019

We Geeked Out Over These Comic-Con Fan Activations

Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...

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August 12, 2019

Five Insights from General Mills on Creating Experiences for Gaming Audiences

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...

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August 12, 2019

Five Ways to Tap Into the ASMR Trend

ASMR is trending, but doing it well takes more than a light touch   If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube,...

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August 12, 2019

Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has...

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