Posts tagged with ‘Experiential Commerce’

December 9, 2022

Trending: Why Personalization Will Drive Brand Experiences

Personalization is a term that conjures up images of segments, algorithms, platforms, and big budgets. But for the brands linked up with nimble partners who view the marketing ecosystem as an orbit, rather than a funnel, and who view content as fuel for campaigns, personalization is an ever-present tool within the “Experiential Commerce” model that...

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October 25, 2022

Embracing Experiential Commerce: Five Brands to Watch

The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “Experiential Commerce.” And within the brand orbit, an evolution of...

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October 4, 2022

Engaging Along the Customer Journey: Why a Digital Foundation Matters

Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch...

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August 30, 2022

Five Tips for Using Social Media to Build a First-party Database

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...

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July 4, 2022

Consumer Attitude vs. Behavior: How to Measure True Value

There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are...

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