Tag: dave’s killer bread

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    B-to-C Events

    How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits

    Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked […]