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Tag: closer than courtside

  • Mtn Dew NBA All-Star
    B-to-C Events

    Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend

    One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for […]