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Tag: California Consumer Privacy Act

B-to-C Events
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers

November 25, 2019

How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new […]