Tag: c-suite

Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the […]

Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]

Sporting tentpoles like the Super Bowl are at their core a platform for consumer engagement. But the Bay Area Host Committee (BAHC) and the NFL saw an opportunity to engage key stakeholders

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference.

The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement and catering to audiences at home.