Tag: brand home

The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to […]

This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days.

A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

Our first-person tour of a three-story brand environment that serves as an “expression” of Genesis’ Korean origin Stepping through the doors of Genesis House, you are immediately hit with a subtle new-car scent—not the mass manufactured kind infused in a rearview mirror hanging decal. Rather, a curated, can’t-quite-say-you’ve-ever-encountered-it type of scent. Next, ambient tones greet […]

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands […]