Posts tagged with ‘Billboard’
Experiential Marketing Trend of the Week: Interactive Billboards
Not every live engagement needs to be an elaborate event. In the age of diminished attention spans, a quick, memorable brand interaction supported by the right strategy can go a long way. That’s where interactive billboards and OOH installations are coming into play. Done right, they’re approachable, efficient and primed for sharing. Instant Product...
The Brief: Revolving Libraries and the Maxxinista Express
This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.
When the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2...