Posts tagged with ‘beauty event’
Experiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the...
How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement
Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to...
Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and...
The Brief: Delivery Runners and Color Seasons
This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.