Posts tagged with ‘b-to-b stunt’

B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E

The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately...

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