Tag: artificial intelligence

The gaming space is vast with a variety of players and lifestyles associated with it. Such is the case with Merge Mansion, a downloadable mobile game launched in 2020 by developer Metacore. More than 2 million active users renovate and decorate the grounds of a mysterious mansion while uncovering clues, and unfurling a storyline, about […]

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry.

Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and […]

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. New tools and implementation tactics seem to pop up every other day, and while not all of them are viable options, […]

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before […]