Tag: Anime Expo

This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club.

As Japanese anime culture sweeps North America, Anime Expo has experienced a meteoric rise, this year attracting an estimated 390,000 fans of anime art, movies, games and products to the event, July 4-7, at the Los Angeles Convention Center. For SEGA and its subsidiary, ATLUS, as well as many exhibitors on the showfloor, ensuring that […]

As digital natives, it’s no surprise that Gen Z’s interests lean toward screens, including the roughly 90-percent of the demographic that plays video games.