Objective of Event: Generate PR impressions (on social and traditional media)

Grammy Award-winning artist Ne-Yo is more than a spokesperson for Malibu Red, a relatively new offering in the Malibu line. He’s the creative director who has been hands-on in developing the drink. So, to further leverage this relationship, the brand created a six-city concert program called “A Night with Ne-Yo.” The artist helped promote each […]

Call of Duty, the largest gaming franchise in the world, nailed it through this proprietary Championship event, creating an ownable, global platform that had all the fixings of a major sports property—from live coverage to post-game analysis—that also leveraged two key partnerships. eSports (competitive video gaming) is something to watch out for, because it may […]

In an effort to make personal connections with Hispanics in the Miami market, Nesquik dropped into Hispanic neighborhoods with a multiplatform approach that included in-store events with retailer Navarro, a partnership with the Boys and Girls Clubs and the Miami Heat, and endorsements with Heat players, Mario Chalmers and Alonzo Mourning. The program began in […]

It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely […]

Not all of the bells and whistles on today’s smartphones are there just for the sake of bells and whistles. Many of the high-tech features on today’s phones have been designed specifically to meet everyday needs in ways never thought possible. To position its new Galaxy S4 phone as a “life companion,” Samsung decided to […]