Objective of Event: Generate PR impressions (on social and traditional media)

There are few brands with a bolder attitude than Nike. The company that was once a simple sneaker brand has conquered nearly every sport in the spectrum, emblazoning its signature swoosh on athletes ranging from basketball stars and surfing pros to tennis champions and golf masters. There aren’t many niches left untapped by the Portland-based […]

It seems that everyone and their dog has an app these days. (Seriously, Google “dog apps” and see what we mean.) But few brands have an app that delivers on multiple marketing objectives, across multiple channels, at once while still being fun and, most importantly, addictive for its customers. SELF magazine delivered on all fronts […]

It was the most photographed booth at CES, and for good reason. Intel’s stunning interactive Ultrabook Tree was not only visually engaging (and a heck of a foot traffic driver), it perfectly showcased the capabilities of the brand’s imbedded technology. Compelling product demonstrations, thought-provoking hands-on trials and meaningful dialogue with Intel staff engaged attendees and […]

There are some celebrity-athletes that are so charismatic and consistently amazing in their competitive sports that they never lose traction with their fans or the brands that sponsor them. Shaun White is one of those athletes (and we can attest to that—we saw a gaggle of teenage girls follow him all over Vancouver at the […]

To pull a kick-flip on the standard nine to five corporate gig, Red Bull decided to transform an unexpected office space into a high-concept 10,000 square-foot skate park for the world’s top skateboarders on the 23rd floor of one of Chicago’s most historic high-rise skyscrapers. Dubbed Red Bull’s Daily Grind, this was a fully featured […]