Objective of Event: Generate PR impressions (on social and traditional media)

Blanco, a German manufacturer of sinks and faucets, executed a tweetup event at the International Contemporary Furniture Fair (ICFF) in New York City in May with a goal of driving traffic to the brand’s trade show booth and to pull in external media attention for new product launches. ICFF is a small regional show so […]

IBM celebrated its centennial in 2011 and a focal theme of the year’s events was the THINK program, which was a month-long multimedia exhibition from Sept. 10 to Oct. 23 at New York City’s Lincoln Center designed to showcase the ways that people make the world work better through innovation. It was free to the […]

Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first” in the music event space. Live streaming of the music events brought the excitement to […]

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that […]

If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance […]