Objective of Event: Generate PR impressions (on social and traditional media)
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Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of […]
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Harley-Davidson’s 115th anniversary celebration was a ride of a lifetime
Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland, […]
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“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San […]
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Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International […]
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AWS re:Invent 2018 brought even more to the table without slacking on quality
AWS re:Invent, a learning conference that brings together Amazon Web Services users of all skill levels, has grown exponentially each year since its debut. AWS strove to scale its event even further in 2018 while maintaining a superior attendee experience. The brand’s solution: increased content accessibility, sustainability efforts and operational excellence—because increasing quantity doesn’t mean […]