Objective of Event: Generate PR impressions (on social and traditional media)

Following its successful “Swedish Fish Selfies” campaign the brand executed at seven aquariums the year prior, Swedish Fish was tasked with upping the ante in 2018 and promoting its new Tropical flavor to consumers in a fresh and engaging way.   A surefire way to go bigger is with scale. The brand first doubled the […]

Popular food programs like Whole30, a 30-day nutrition program designed to eliminate unhealthy food habits and cravings, tend to limit participants’ ability to dine outside the home. Indeed, most restaurant menus are chock-full of the foods that the Whole30 community has vowed to eliminate, from added sugars to grains to legumes to dairy. So, when […]

Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the […]

FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.” The collection, […]

How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around […]