Objective of Event: Generate PR impressions (on social and traditional media)

Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it […]

Most brands build mobile tours with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. Their unique challenge is to make sure that the mobile tour’s interior and exterior environments stand up to the show’s set designs. Beware if you plan to cut corners: […]

To raise awareness for its partnership with the National Federation of State High School Associations, T-Mobile created a high school basketball tournament with the top teams and players from around the country. Called the T-Mobile Invitational, the teams played in a Division 1 college facility and had their games broadcasted live on CBS College Sports. […]

Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an emotional connection with the innovative thought leaders and enlightened fans of independent film that attend the event while maintaining the […]

They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could […]