Objective of Event: Generate PR impressions (on social and traditional media)

In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on the Halloween season—a fictitious Budweiser Bottling Plant turned pop-up party… for the undead. The brand’s “Fear Fest” program ultimately attracted 7,000 target attendees […]

The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers […]

Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people have been bringing M&M’s home, but for the first time ever, the M&M’s invited people into their homes, an activation centered on life-sized apartments for […]

Attendees at Comic-Con have come to expect immersive experiences and credible representations of their favorite programs. The Abigail Experience at San Diego’s 5th Avenue Pier during Comic-Con 2016 with its interactive games and technology offered a personalized “Fear the Walking Dead” journey based around survival. The activation generated press and encouraged tune-in for the second […]

CNN and Facebook’s Campaign Camper, an Airstream trailer in which participants captured and shared their feelings through video on a 26-city tour, offered both style and high-tech functionality. A gullwing door on the exterior drove attention from afar. Inside, a lifestyle lounge equipped with a custom u-shaped couch accommodated CNN news anchors who broadcasted live […]