Objective of Event: Generate interest among influencers

Sometimes the promise of cool content and everlasting friendship just isn’t enough to hold on to the average event attendee’s attention span as they board their flights home. Cisco took on the challenge this year with a custom app that rewarded customers for participation in its events and bridged the gap between multiple events and […]

Look out Fantasy Football. The “other” football (that’s soccer, for all you Americans) is making a play in the world of strategy-based gaming thanks to a new app by Heineken that gives fans the chance to prove their own soccer skills and instincts during their favorite UEFA Champion’s League game. Users set up a simple […]

AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its […]

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it […]

Few things go together better than an ice cold beer and the Fourth of July, so Budweiser this summer leveraged the holiday weekend with a national sampling initiative that mixed live and digital elements into a tasty, patriotic brew. Bud’s 21-day campaign entitled “On America’s Birthday, Drink America’s Beer” began in the weeks leading up […]