Objective of Event: Generate interest among influencers

In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s Final Four. With the semifinal games on Saturday night and the national championship on Monday, Coke zeroed in on Sunday, serving […]

Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service. The brand wanted to hit industry types, as well as consumers and influencers, […]

It isn’t often that journalists get behind the wheel of a glam car like the Jaguar 2007 XK, but that’s exactly what happened when 60 writers from publications such as The Car Connection and Men’s Journal and newspapers in Chicago and San Diego got to rub shoulders with Jaguar execs and take the car out […]

Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what they are in the Big Apple, Mars knew it could turn up the hype for the opening of its M&M’s World New York […]

It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its […]