Objective of Event: Generate interest among influencers

For the launch of the new 8350i BlackBerry Curve on the Sprint network, Research in Motion targeted b-to-b technology purchasers with the BlackBerry Sprint A to B tour by inviting them to take what RIM called the “Smarter” route to efficient work. The tour brought to life the campaign tagline, “A to B. Work. Done. […]

The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners were faced with. There were several objectives: One, generate increased interest and acceptance of the networks among the media […]

Since attendees had to pay to attend J.D. Edwards & Co.’s Focus 2000 users group conference (held last June), the company was under pressure to deliver content, entertainment and technology well worth the price of admission. There were two critical elements: One was pre-selling potential attendees on the targeted education value of the “edu-marketing” event’s […]

What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE […]

Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by […]