Objective of Event: Drive consumer consideration

You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering […]

State Farm’s successful Neighborhood of Good program (which won the 2018 Grand Ex award) capitalized once again on the insight that consumers want to give back to their communities, but don’t know where or how to start. Last summer, the brand decided to bring a literal Neighborhood of Good to life at millennial-rich music festivals […]

The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more […]

Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is […]

Michelob ULTRA is a beer brand that markets itself toward a healthy and active lifestyle target, a challenge considering you don’t drink beer while exercising (or do you?). But Michelob ULTRA has found an inroad for engagement by creating inspiring fitness events where its beer is the sweet reward at the end. Events have included […]