Objective of Event: Drive consumer consideration

California fad diets are rampant, so to promote the second season of its series “Santa Clarita Diet,” which follows the story of an undead woman who adopts cannibalism, Netflix put a playful spin on the concept to draw in new viewers and rev up loyal fans. Building on the success of the show’s first season […]

Now more than ever, careers in science, technology, engineering and math are booming, with employment in STEM fields expected to grow 13 percent by 2027 in the U.S. So when Intel discovered that most U.S. classrooms don’t have the resources necessary to prepare students for the workforce of the future, it conjured up a mobile […]

At the Farm Progress Show in the epicenter of America’s farm country in Boone, IA, Nutrien Ag Solutions (formerly Crop Production Services) had a big rebranding to celebrate. Avoiding the traditional (and forgettable) tent space most other vendors leverage, the brand transformed a 140-foot by 80-foot footprint into the “Your Farm of the Future” Experience, […]

The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google […]

It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements […]