Objective of Event: Drive consumer consideration

Many marketers invite influencers to attend their events, but Samsung invited influencers on a weekend getaway in addition to its event, to generate additional buzz and content. Ahead of Samsung launching its Galaxy Note 9 device at Samsung Unpacked, the brand enlisted 15 influencers from 10 different countries and flew them to New York City […]

We often think of influencer events in a bubble—one-off experiences that may not go deeper than an open bar or an Instagrammable space. On the 20th anniversary of the Lincoln Navigator, originally launched in 1997 and then relaunched in 2017 with an all-new design and luxury positioning, Lincoln raised the stakes with a nationwide activation […]

We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which […]

Comedy Central’s “South Park” fans are dedicated and span generations, fueling the success of the 22-year-old adult animated sitcom. Due to that history, they’re also pretty knowledgeable about the nuances of the satire and its characters and plotlines. So, when it came to engaging fans at San Diego Comic-Con, Comedy Central turned to the escape […]

Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the […]