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Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]

Floods. Wildfires. Hurricanes. Storm Surges. We’re Covering it All. Extreme weather is pushing event ops teams to change how they plan, what they build, where they activate—and how they keep attendees safe. Download the just-released 2025 Extreme Weather Event Guide and dig into: Schedules. Revised event routing and contingency plans. Safety. Designing your extreme weather […]

When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience […]

When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.