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Each year, graphic artists, web designers, photographers and filmmakers descend on Adobe MAX, the creativity conference produced by tech giant Adobe.

Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why.

What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and […]

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event […]

In this interactive tutorial, learn how to create, capture and distribute compelling b-to-b video content…