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It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service? Why are some projects green-lighted and others that seemed a “sure thing” canceled altogether? This question was recently posed at the EDPA ACCESS 2016 annual conference. The good news: it is possible to demystify this issue with a better understanding of how companies operate and decision-making models.

We believe a rental shouldn’t look like a rental- it should embody a company’s message. When Adwerx, a digital marketing agency for real estate professionals (referred to us by Take Success), approached ECI about their tradeshow booth design, they had a specific vision.

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must. Get event staff, exhibitors, and attendees streaming live from sessions, breakouts and the exhibition floor.

Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

From the auto shows to ski mountains to the new Major League Soccer sponsorship, few brands have as much action… as Audi.