Latest
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Trade Shows
How Wood from a Trade Show is Helping LA-area Communities Rebuild
After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the […]
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B-to-C Events
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what's to come
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Trade Shows
Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026
Held every three years, CONEXPO-CON/AGG 2026 brought together more than 140,000 construction professionals from 128 countries to the Las Vegas Convention Center and Festival Grounds. The trade show, which ran March 3-7, featured the latest in construction equipment, emerging technologies and solutions for the job sites of the future. EM couldn’t resist donning our hard […]
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B-to-C Events
The Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
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Sponsorships
As the World Cup Nears, MLS’s CMO is Betting on Experiential
With a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net on the soccer ecosystem.
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