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This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Younger generations are more focused on a holistic trade show experience with emotional connection, ambiance, convenience and unique moments making them more willing to revisit these events in the future, according to […]

“Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply […]

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 14-16.  Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was […]

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer and featuring leading industry experts, you will hear the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices and the impact AI policies will […]