Industry: Spirits/Alcohol

To emphasize among foodie millennials obsessed with craft beer that Budweiser is made with just as much passion and care, or,“Brewed the Hard Way,” as the tagline states, the brand turned to something equally simple and satisfying: burgers. The Bud & Burgers Tour hit the summer’s hottest music and food festivals in 2015, and paired […]

Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a […]

Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque […]

Inside the San Francisco 49ers new home at Levi’s Stadium, Bud Light erected a patio that amplifies the fan experience without taking away from the game. Built for social sharing, the patio features a digital wall collage of 10 screens displaying social media feeds. At the heart of the space, the Party Pit offers exclusive […]

As the world’s best-selling whiskey brand, Jack Daniel’s knows a thing or two about marketing, evidenced by the recent boom in popularity of its Tennessee distillery. Nevertheless, time spent by consumers inside the site’s visitor center before or after a tour was in need of improvement. Enter: the White Rabbit Bottle Shop. In order to […]