Industry: Spirits/Alcohol

Bartenders by nature are influential. After all, they’re the ones making drink recommendations, shaking up their preferred liquors into tasty cocktails, hearing the ins and outs of peoples’ lives and adding their two cents, too. And so, it makes sense that when Wray & Nephew Rum wanted to expand its popularity beyond Jamaica where it’s […]

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality […]

Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not […]

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik […]

Stella Artois gave Torontonians all the feels last fall with a multisensory experience aimed at building its image as a premium beer brand. Targeting adventurous foodies, ages 25-34, the brand partnered with some of Toronto’s biggest artists to create the Stella Artois Sensorium—a hands-on, share-worthy dining experience that stimulated attendees’ sense of touch, sight, taste, […]