Industry: Retail & Apparel

Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served […]

The North Face had a serious challenge for its press event: How to distill dozens of new product demos, videos and activities into a memorable, one-day experience that would get journalists to publish stories about The North Face’s leadership in the outdoor product market. Its solution: an intimate celebrity-athlete experience against a panoramic view of […]

Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and surfing events. Amateur extreme athletes could enter for a chance to appear on the series by submitting videos of themselves shredding […]

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the […]

Macy’s took its Culinary Council on the road with Chefs A-Go-Go, a national food truck tour designed to drive awareness of its chef advisory board, teach consumers how to cook and shop like a master chef and serve up free samples of the chefs’ signature dishes. The summertime tour kicked off in Miami and included […]