Retail & Apparel Archives - Page 28 of 36 - Event Marketer
New Balance’s Urban Dash App Engages Runners
There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer...
Zappos Gingerbread Man Leads Social Chase Activation
During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...
Hot Wheels Deploys Twitter-Activated Vending Machine
It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience that every consumer would remember. The objectives included earning as much attention from CIAS attendees as possible,...
Sears Promotes its Chef Challenge with a Flash Mob
In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The flash mob routine incorporated Sears kitchenware like pots, pans and spatulas into the choreography. As the dancers tore off...