Retail & Apparel Archives - Page 27 of 36 - Event Marketer
Levi’s Intellifit Booth Sizes Up Consumers
It was only appropriate, given the theme of Levi Strauss Signature’s mobile initiative, that the vehicle’s design was envisioned with “fit” in mind. Specifically, the brand needed a mobile vehicle that would command attention and generate traffic among the big-ticket mobile vehicles at NASCAR races and would look right at home when it was parked...
New Balance’s Bright Dome Turns Heads at X Games
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...
Batesville Tour Results in Ample Business Meetings
The first brand in the casket industry to tap the mobile tour realm, Batesville took its products directly to independent funeral homes, giving potential customers a chance to learn more about the brand. Based on the number of sales meetings completed, the tour was a real success, helping the company reach 6,487 funeral professionals from...
Walmart Deploys a Fleet of Mobile Health Vehicles
Even with all of those stores as a base of operation, Walmart execs weren’t satisfied that the company’s diabetes awareness message was reaching its intended audience. In-store counseling and information campaigns were making a dent, but it wasn’t enough—not when the American Diabetes Association estimates that nearly one-third of diabetes sufferers aren’t aware that they...