Pharmaceutical/Healthcare Archives - Page 9 of 11 - Event Marketer
Siemens Exhibits Innovation Leadership at RSNA 2013
To promote itself as the innovation leader in the radiology community and convey its equal competency and portfolio leadership in high-end imaging as much as in cost-conscious imaging equipment, Siemens created impactful branded architecture that dominated the RSNA show floor. A monolithic, 290-foot curved Siemens arch with LED messaging along its length served as an...
Philips’ Touch Table Lets CES Goers See Rather Than Read
An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...
Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’
Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...
Johnson & Johnson Puts a Healthy Spin on World Cup
Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson...