Industry: Pharmaceutical/Healthcare

To promote itself as the innovation leader in the radiology community and convey its equal competency and portfolio leadership in high-end imaging as much as in cost-conscious imaging equipment, Siemens created impactful branded architecture that dominated the RSNA show floor. A monolithic, 290-foot curved Siemens arch with LED messaging along its length served as an […]

An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a […]

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement […]

Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson […]

Chain pharmacies around the country may be in a race against one another to win the business of Medicare Part D recipients, but only one actually put the rubber on the road. Health Mart Pharmacy is a national network of independently owned pharmacies with a smaller profile (and budget) than its competitors. So to differentiate […]