Industry: Consumer Electronics

Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting. […]

Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator units that presented these categories in one cohesive format. The units moved and revealed featured products on and off the stage, including an entire […]

  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result […]

Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and Imagination got working on an exhibit that would be different and engaging. The design had to communicate the brand’s future vision and core values. And messaging had to transform passive visitors into knowledgeable advocates for the company’s portfolio of business and […]

The No. 1 video game platform in the world continues to dazzle and delight each May. The annual PlayStation booth at the Electronic Entertainment Expo has officially crossed the line from exhibit to destination. With the goal of showing off the new PSP handheld device for the first time ever in North America while supporting […]