Industry: Automotive
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Audi get the automotive industry charged and ready for its first e-tron SUV
A visit to any recent auto show floor will support the following insight: The automotive industry is rapidly becoming more electric. And for Audi, in particular, it’s a bit of a revolution, as the brand’s goal is to electrify one third of every Audi sold by 2025. But there are obstacles to this goal. […]
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BMWs unveil of their concept car iNEXT was flying high above the rest of cars
BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the […]
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Harley-Davidson’s 115th anniversary celebration was a ride of a lifetime
Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland, […]
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Audi lit up the sky and the eyes of their attendees at their new car launch/press event
Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment […]
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Mercedes outs their mantra “The Best or Nothing” to the test all over the US with their pop up shops
The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail […]