Industry: Automotive

Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth Avenue, the Lexus Promenade was the centerpiece. It comprised a 200-foot-by-50-foot esplanade surrounded by product salons, lifestyle activities and restaurants and embedded with […]

With a corporate tagline like “Engineered Beautifully” and a top-shelf brand like Chrysler, the mobile vehicle had better be good. George P. Johnson and Craftsmen delivered with a one-of-a kind, double-decker mobile showcase that used cutting-edge interactives to pack ’em in below and—an industry first—a hydraulic-powered, 40-person observation deck to keep ’em happy above. From […]

During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil […]

Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game board made out of 36,000 pounds of snow and ice. On the morning of the event six puzzle proficient teams of up to […]

BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they were treated to more than a simple product presentation. The three-week, 21-event affair took place at […]